Ikokas Digital Technologies

S oftware is best for UI UX design UI and UX design tools are evolving at a rapid pace and are extensively being used by UI UX design agencies . Right from preparing the initial whiteboard exercises to working on the finished product, the usability of tools has been instrumental in every stage of the design and product development process to make the entire process easier and more powerful. While there are many software available in the market for UI UX design, it is crucial to find the right tools that serve the purpose. We are going to make this process easier for you by offering you a list of UI UX design tools that you may find handy for your design process. Essential UI UX design tools to build better digital experiences ·       Figma Considered to be one of the best all-round UI design tools, Figma is packed with powerful editing tools and plenty of handy features. According to the 2021 Design Tools Survey, Figma is the most popular and widely accepted UI design tool. [i] It offe

Pandemic Marketing Strategies Among other things, the Covid-19 pandemic has upended a marketer’s playbook. A lot of changes are taking place in the ‘new normal’ world and the marketing industry is not spared either.  Today, organizations have paused and are reflecting on the ups and downs of their businesses. And with so many things still in flux, it is time for businesses to start working on creating new marketing strategies. With some previous learnings and following current trends, surviving and thriving through waves of this pandemic is possible.   Few Effective Post-pandemic Marketing Strategies 1. Retaining existing customers The loyalty of your existing customers is most crucial. In a volatile marketplace where the trust is wavering, you must implement strategies with greater emphasis on reliability. With fear, anxiety and panic floating around, the importance of connecting with people must be stressed upon and brands must work on strengthening their bond with customers.  2.