Ikokas Digital Technologies

Pandemic Marketing Strategies Among other things, the Covid-19 pandemic has upended a marketer’s playbook. A lot of changes are taking place in the ‘new normal’ world and the marketing industry is not spared either.  Today, organizations have paused and are reflecting on the ups and downs of their businesses. And with so many things still in flux, it is time for businesses to start working on creating new marketing strategies. With some previous learnings and following current trends, surviving and thriving through waves of this pandemic is possible.   Few Effective Post-pandemic Marketing Strategies 1. Retaining existing customers The loyalty of your existing customers is most crucial. In a volatile marketplace where the trust is wavering, you must implement strategies with greater emphasis on reliability. With fear, anxiety and panic floating around, the importance of connecting with people must be stressed upon and brands must work on strengthening their bond with cu...

What is digital marketing?  How it promotes your business growth? Digital marketing is the practice of promoting services and products optimizing digital channels like social media, websites, Ads etc. In today’s age, we are witnessing a revolution into the technology and shift in the marketing environment.  It is the most preferred and fastest mode to tap the target audience and create brand awareness and recognition.  Why digital marketing is inseparable for contemporary businesses The way business engage with their target audience has become smarter and advanced. Traditional marketing models have been reinvented with transparency, access and data-driven.  It is, without a doubt, the most effective means of distinguishing oneself from other businesses in the same field. Businesses now have a plethora of options for prospering with the help of digital marketing.  A few of the key benefits of Digital Marketing are: Easy accessibility- Being completely online, bu...

How to Select the Best Digital Marketing Company? The internet has revolutionized marketing policies. With digital marketing taking a large chunk of the annual marketing budgets, it has to be correct and highly effective. Businesses have the option to seek the guidance of a professional digital marketing company that has expertise in technical and implementation aspects of online marketing. However, the million-dollar question remains the same: how do you select the right business partner to establish your business online? Role of a Digital Marketing Company A digital marketing company is a group of online marketing experts who handle the marketing activities like SEO services, local SEO, PPC campaigns, content marketing, and SEO audit . These companies work as a digital partner to any organization with insufficient resources to employ effective digital marketing policies for their business. The primary requirement of any business is a highly responsive website. The mobile application...

Reasons to Outsource Your SEO in 2020 SEO is a vital component of digital marketing that can assist in improving your business. If you are looking to outsource your SEO, you have to hire a good marketing company. So, selecting the correct place to outsource this critical part of your business is significant, and you need to look out for a few important things before you get going ahead. Look at some of the reasons why SEO outsourcing to a specialist digital marketing agency might work best for you. 1. Ability to Hire and Work with Experienced Professionals Most of the times, SEO outsourcing companies have a team of proficient marketing and content writing professionals with good years of experience. And as these professionals have proficiency with SEO capabilities for all of the company’s clients, over the years, they jointly become SEO experts . These specialists can meet a new client’s requirements in relevant, right and effective way. 2. Keep Up With Advanced SEO Tools...

In a sense, the Covid-19 crisis and pandemic have transformed the way we do business, work, shop, and interact with people more than any other disruption through digital technologies. In the coming time, companies are going to turn more dependent on their digital tactics to survive in different retail segments. Without wanting to be too panicky, in many retail scenarios, digital presence will be the deciding characteristics in whether businesses make it through the rough times to come ahead. Most of the offline retailers are struggling with compulsory shutdowns. The lawmakers are directing consumers not to assemble anywhere and explore a mall or retail brick-and-mortar store for the safety of both staff and customers. All these have even lead to an alarming supply chain. The retail segments are most disparate at this juncture compared to any other problems retailers have faced in a long time. Retailers have to make tough decisions While the decision to lock down the offline sto...

Common Problems Search Engine Optimization Outsourcing Solves With the COVID-19 pandemic situation taking its toll on the nation's economy,  Common Problems SEO Outsourcing , companies are constantly battling with important day to day business decisions concerning the long-term outlook. We are experiencing record layoffs, pay cuts, bonus deferrals and budget cuts around different departments. It goes without saying that marketing is one of the top areas that sees high budget cuts in these situations. If you are running a business, the real question here is what aspect of marketing should you prioritize under these unprecedented times?  Search Engine Optimization is definitely the way to go. The market is slow and you should take this time to  prepare your business for the recovery and make the most of it. Unlike other marketing initiatives, SEO takes time, good experience and a high level of expertise. But once the goals are achieved, the results are ext...

Great things about Choosing SEO Outsourcing Services Company in India SEO Outsourcing Services Company in India . Do guess what happens is keeping you away from concentrating in your core business? The thought of Search Engine Optimization or in a nutshell SEO! Yes, you read it absolutely right. And you will want to when SEO can definitely help your organization win more business! Afterall, 31.24% of clicks visit the utmost effective organic search result. By outsourcing this important service to SEO experts at Ikokas, you can focus on your organization and your core competency; and you'll as an all-natural consequence will also be able to boost your digital footprint in the market. Regardless of the business enterprise niche, product, or services you operate in, Search Engine Optimization will emerge as the necessary requisite in this seamless digital world. Ikokas aims at optimizing client's satisfaction and taking their bottom line up. Our primary aim...

Benefits Of Doing SEO During COVID-19 Time- Deep Insights  Coronavirus or COVID-19 is a global pandemic that has affected every business, be it corporate offices, factories, industries or manufacturing units, etc to shut down. COVID-19 will destroy all the existing economic patterns and set something new after the world stops suffering from the onslaught of this unprecedented pandemic. Corporates are operating on the work-from-home concept. Until when? We don't know that, it might be months or now if recent reports are anything to go by – it could even end up being a year! All stakeholders are talking about the new normal and how we need to change our ways of living, working, thinking, socializing in the Post Covid 19 world.  So now is the time to proactively take certain critical business decisions. It only seems right that you should try something efficient and effective to help your business grow. The only sector that's in bloom right now, is Digital Marketi...

Outsourcing SEO Service "The Right Way" While outsourcing SEO services in India, most of the clients are quite skeptical about their outsourcing partners. At Ikokas Digital Agency - outsourcing SEO service is made result oriented and measurable along with desired outcomes.  Get ahead of your competition with Ikokas cutting edge SEO techniques.  CTA 01 – Get a Free Quote CTA 02 – Talk to our Consultant SEO Outsourcing is the outsourcing of services related to Search Engine Optimisation (SEO), including on-page optimization (keywords, metadata, blogs) as well as off-page optimization (social media, link building, guest posts) to a third-party association, company or individual. A company may outsource SEO services because they need help to scale their business quickly for growth, and want to stick to their own core competence or chosen domain. Outsourcing SEO allows your company to avail of a service as critical as SEO from specialists in cost effective m...