Ikokas Digital Technologies

 SEO Outsourcing: All You Need to Know About It Search Engine Optimization (SEO) is a must for modern businesses that earn profits from online presence. SEO improves the quality and quantity of traffic to your website. Companies understand the value of SEO but fail to correctly implement SEO due to an overburdened marketing department that has to accomplish other marketing activities. Thus, SEO outsourcing is the best and affordable solution to ensure your business’s best without extra pressure on the marketing department. Let us know all about it before your plan to go ahead with its benefits for your organization. What is SEO Outsourcing? In SEO outsourcing, a company hires a digital marketing agency that takes care of its search engine optimization. Like all other outsourcing, there is a point of contact for the agency that confirms this SEO’s goals and expectations. It is gaining popularity with the high-quality service providers that have expertise in search engine optimization i

Why should we use WordPress? Isn’t our existing site good? One of the questions we at Ikokas get asked the most by our clients is:  WordPress is the most popular content management system (CMS) and blogging platform. Over 40% of websites today are built on WordPress.  However, it is not the only CMS that exists. Joomla, Wix, Weebly, Shopify are a few names that exist in the system. In this blog, we will highlight. Top 5 why you should choose WordPress for your website.  Flexibility: Its flexibility! One of the main reasons why people choose WordPress is because of the flexibility it provides. As a user, you are free to install, use, modify content, update. One can easily post a simple blog or can convert it into a tailor-made website as per your business needs. Nearly anything you want can be accomplished with it.  The flexibility of WordPress website also depends on the type of people who use it. WordPress is suitable for beginners, developers, and everyone in between. It'll be e

One question that has been doing the rounds of the internet is why is WordPress so popular for new websites?  If you are wondering about the same then read ahead to know the advantages of building a website on WordPress. The myth surrounding WordPress Development Company that it is only a platform for bloggers is incorrect.  It is about so much more. WordPress Development Company kick-started as a platform for bloggers, but now it is known as a trustworthy website builder. The most valued feature of WordPress is its user-friendly platform and flexibility to build various kinds of sites. That’s one of the formative reasons why WordPress has garnered so much fame. According to statistics, 40% of websites are developed using WordPress Development Company. As a result of WordPress' friendly features, known brands use it to build their sites. But why WordPress? 1. Free It is free and offers multiple features and options to customize your site and match your needs. It is helpful in de

S oftware is best for UI UX design UI and UX design tools are evolving at a rapid pace and are extensively being used by UI UX design agencies . Right from preparing the initial whiteboard exercises to working on the finished product, the usability of tools has been instrumental in every stage of the design and product development process to make the entire process easier and more powerful. While there are many software available in the market for UI UX design, it is crucial to find the right tools that serve the purpose. We are going to make this process easier for you by offering you a list of UI UX design tools that you may find handy for your design process. Essential UI UX design tools to build better digital experiences ·       Figma Considered to be one of the best all-round UI design tools, Figma is packed with powerful editing tools and plenty of handy features. According to the 2021 Design Tools Survey, Figma is the most popular and widely accepted UI design tool. [i] It offe

Pandemic Marketing Strategies Among other things, the Covid-19 pandemic has upended a marketer’s playbook. A lot of changes are taking place in the ‘new normal’ world and the marketing industry is not spared either.  Today, organizations have paused and are reflecting on the ups and downs of their businesses. And with so many things still in flux, it is time for businesses to start working on creating new marketing strategies. With some previous learnings and following current trends, surviving and thriving through waves of this pandemic is possible.   Few Effective Post-pandemic Marketing Strategies 1. Retaining existing customers The loyalty of your existing customers is most crucial. In a volatile marketplace where the trust is wavering, you must implement strategies with greater emphasis on reliability. With fear, anxiety and panic floating around, the importance of connecting with people must be stressed upon and brands must work on strengthening their bond with customers.  2.

UX design trends for fintech websites Fintech is the catalyst promoting consumer absorption for various new technologies. The emergence of fintech UX design trends has explosively revamped the banking books across the globe. Wiping aside ages of traditional norms, fintech has empowered users with digital arms that can trade more conveniently and securely.  Be it a fintech website bank or mobile app, every bit is designed to fuel user experience through flawless functionality. Factually, the UX design trends are tools to build instant consumer relationships and emotional resonance that seamlessly encourage longer site sessions. Consumers are becoming more demanding as a result of the hype around digitization. Users jump from one website to the next, from bill payments to financial statement tracking; FinTech service users demand rapid results! Such marvels are made possible by a smooth flow of visuals and the integration of diverse components that communicate visually and verbally. It