7 Web Design Trends to follow in 2022 - Ikokas

People are cautiously optimistic about the year 2022. 

We've been through two difficult years that have tested not only our resilience and patience, but also our relationships, mental and financial health, and other aspects.

The world has changed, and these changes have compelled businesses to alter their marketing and sales strategies.

These changes can be seen everywhere, including in website design.

In this blog, we will summarize all the trends that are likely to make a significant impact on the design Industry. Let’s dive deeper!

● Mobile-user focused designs

The significance of responsive website design has never been more apparent! Web design firms are now laser-focused on mobile responsiveness when creating new web pages. With smartphones accounting for more than half of all Internet traffic, both B2C and B2B companies require responsive website design services from the start. Websites must run smoothly across PCs, tablets, and phones, with no lag time or data loss.

● Micro Animation 

People's attention spans are short. We're obsessed with short-form videos, quick how-to guides, and social networks like Twitter, which allow us to express entire thoughts in just a few hundred characters. 

Animation is a great way to draw people's attention to your website. One way to accomplish this is to use small, moving designs for your background images. This is frequently done on the site's top section so that visitors can see moving images as soon as they land on your page. For example, you can use moving icons to draw attention to important elements on your site.

● Geometric Patterns

Motion design is being used to create strong stories in which the user can sit back and watch an emotionally engaging storey unfold. This trend is expected to continue in 2022, as businesses strive to create brand concepts that tell a visual story that engages their customers while also being mobile-friendly.

 A Media Study reveals, Motion Graphics is used as the best means to express emotions by a combination of illustrations and animations.

● Simplicity and Modern Minimalism

If you don't want to go with bold designs or bright colours for your brand identity, you can always go with modern minimalism when designing your website.

Don't think of minimalist design as boring. On the contrary, minimalistic website design assists most businesses in effectively showcasing their products or services. Furthermore, simple designs are frequently easier and less expensive to create. 

Study suggests, Minimalism in Web Design is an effective way of arresting audience attention, increasing their site time and delivering a seamless experience throughout the journey.

● Abstracts

One design trend that's sweeping the web these days is abstract or brutalism design, which uses a lot of textures, photos, collages, and other elements to create an overall look and feel. In 2022, designers fight against traditional design aesthetics to give websites a more 'guerrilla' appearance, with no natural flow or order and little regard for accepted design standards. 

● 3D Visuals

For many years, three-dimensional images have been popular in website design. We anticipate that this trend will continue in 2022.

3D is an excellent way to add excitement and fun to your designs, particularly if your brand is techy, edgy, or modern. However, try avoiding using too many large 3D visuals, as they can overpower your overall designs. 

When 3D images are scattered throughout a website, they are most valuable. If 3D images are appropriate for your brand and style, they can make your visitors feel welcome and leave a lasting impression.

Put Your Best Brand Forward!

A Seamless Website Design is the best medium to communicate your brand to the rest of the world. Today, the value of innovation has never been greater. A matured and innovative Design thinking can assist any business in remaining relevant to customers in today's fast-paced, digitally connected world. Thus, adapting to new creative technologies and capabilities will be critical to providing exceptional customer experiences.