Ikokas Digital Technologies

UX - the secret ingredient your e-commerce platform needs in 2020 The Corona virus pandemic has forced us to adapt to new ways of living. Over the past few months, we have grown into working from home, wearing a mask when outside, carrying sanitizer and leading a more digitally-driven lifestyle. As per expert predictions, the Coronavirus will take its sweet time to part with us. Therefore, the ways of life we adopted through quarantine are here to stay until 2021 at least.  Everyone is now adding to cart A significant aspect of a COVID-19 world has been our increased reliance on digital platforms for some of our most basic needs. That’s why the current times have served as a growth spurt for e-commerce platforms as most of the populous has now shifted to online shopping . Before the pandemic, e-commerce platforms were expected to grow into a $4.2 trillion market by the end of 2020. With lockdowns across the globe, people have been tending towards panic buys and online shopping at a 6

Here’s why you should tell your Brand Story Through Videos “If content is king, video is its crown” María Victoria González Lage said it, and she said it right!  Are you ready to give a face and voice to your business, literally? Video marketing, The sentiments and  preferences of the audience on every social media platform is dynamic in nature. What users like one day, they may easily get bored with it. Traditional creative formats do not have much scope for change, given their nature. Interactive and high-quality videos can elevate your brand image on various social media platforms and get you the desired results in terms of engagement and impressions. Video formats on your social media handles and digital address can create endless new possibilities for your brand. A perfect blend of audio and visual effects, design, and graphics, a video can bring to life the message you wish to get across to your audience, and deliver multifold value to your brand. Videos are a very good format th