UX Design for E-Commerce

UX - the secret ingredient your e-commerce platform needs in 2020

The Corona virus pandemic has forced us to adapt to new ways of living. Over the past few months, we have grown into working from home, wearing a mask when outside, carrying sanitizer and leading a more digitally-driven lifestyle. As per expert predictions, the Coronavirus will take its sweet time to part with us. Therefore, the ways of life we adopted through quarantine are here to stay until 2021 at least. 

Everyone is now adding to cart

A significant aspect of a COVID-19 world has been our increased reliance on digital platforms for some of our most basic needs. That’s why the current times have served as a growth spurt for e-commerce platforms as most of the populous has now shifted to online shopping. Before the pandemic, e-commerce platforms were expected to grow into a $4.2 trillion market by the end of 2020. With lockdowns across the globe, people have been tending towards panic buys and online shopping at a 60% higher rate than what was projected. 

Online options galore

Due to unexpected rapid growth in the number of online shoppers, e-commerce platforms are witnessing record-high visits and sales. Given everyone is shopping online, e-commerce platforms are also seeing cut-throat competition.  According to a study by Deloitte, the Corona virus will change the online e-commerce scenario entirely. More brands will focus on their digital offerings. Established brands will revise their online selling strategies, more so in the festival season of 2020 and in the New Normal in 2021. 

As a result, users will have millions of options in terms of an e-commerce platform to buy the same product. All of which will be fighting to attract as many users as they can.

UX - the secret sauce for your brand

In such a competitive market, how does your e-commerce platform stand out? We at Delhi NCR based Ikokas Digital Technologies believe that UX or User Experience is the tool that you need to employ to retain your users. We have ensured that our clients across the globe, recognize the various reasons for making the UX of an e-commerce website our top priority.

According to a study by Adobe, 38% of shoppers will abandon an e-commerce portal or website if they find the platform unattractive. UX design is concept-driven and ensures your portal's design is not only appealing but also functional. 

Additionally, while Google search result and SEO will get users to your portal, it is the quality of the user interaction and useability you offer that convert a lead into a sale. Take our E-commerce development work for Kalli Naturals. The US-based organic beauty product brand wanted to boost the sale of its best sellers. We designed their UX in a manner that puts their best sellers upfront where users could easily find them and purchase them. With UX, we were even able to increase the sales of some of their niche products. 

That's because UX understands the end-user on a fundamental level and develops             e-commerce platforms accordingly. We at Ikokas Digital Technologies utilise the governing good principles of design, useability, UI and psychology in our e-commerce development projects. We create a perfect blend of these disciplines to suit your business needs. 

Perhaps the best utilization of UX Design is done by Amazon, which continues to own over 50%     e-commerce market share in the USA. While the website design may not seem as appealing, the platform makes use of top-notch UX practices like the right placement of its search bar to make for a seamless user experience. 

In a nutshell

As the world gets clicking away to shop online, the use ability and user experience that a platform offers will be the factor that determines if the user goes beyond 'Add to Cart'.

In a post-coronavirus world, UX will be the go-to for e-commerce Website development. Is your brand ready for it?

To know more, reach out to our team of digital experts at 9873097024 or email at hello@ikokas.com

Location: Gurugram, Haryana, India

Comments

  1. Rachel Wane7 March 2022 at 00:09

    Your blog is very interesting. Your level of thinking is good and the clarity of writing is excellent. I enjoyed reading this post. I am also a blogger, You can visit our services here Android App Development Services
    You can also contact here, if you are looking forward to Hire Android App Developer or Mobile App Development Company
    Mobile App Development Company in Saudi Arabia
    mCommerce App Development Company

    ReplyDelete

Post a Comment

Popular posts from this blog

How to Choose the Right Digital Marketing Agency?

Image
How to Select the Best Digital Marketing Company? The internet has revolutionized marketing policies. With digital marketing taking a large chunk of the annual marketing budgets, it has to be correct and highly effective. Businesses have the option to seek the guidance of a professional digital marketing company that has expertise in technical and implementation aspects of online marketing. However, the million-dollar question remains the same: how do you select the right business partner to establish your business online? Role of a Digital Marketing Company A digital marketing company is a group of online marketing experts who handle the marketing activities like SEO services, local SEO, PPC campaigns, content marketing, and SEO audit . These companies work as a digital partner to any organization with insufficient resources to employ effective digital marketing policies for their business. The primary requirement of any business is a highly responsive website. The mobile application...
Read more

Future of IT Technology in India

Image
What is the future of technology in India We are living in a time where the future beholds a lot for us. When we talk about the current scenario, Future of technology one thing which has changed the way we live and talk is technology. Technology has brought about a huge revolution in our life. Constant technological developments that keeps popping up and the developments that have been going on for a while and have received completion and have made our lives easier. Technology has managed to enter every part of our lives and has improved it for the better. Everything works on technology, and the future of tech is the brightest aspect as of now. Due to the COVID pandemic , which shook the world and brought it to a standstill, it was observed that everything went digital. Starting from online live classes and coaching classes for students, to the functioning or various organizational sectors online, and operating and emerging of small business online, technology has brought about a fant...
Read more

Common Problems SEO Outsourcing Solves

Image
Common Problems Search Engine Optimization Outsourcing Solves With the COVID-19 pandemic situation taking its toll on the nation's economy,  Common Problems SEO Outsourcing , companies are constantly battling with important day to day business decisions concerning the long-term outlook. We are experiencing record layoffs, pay cuts, bonus deferrals and budget cuts around different departments. It goes without saying that marketing is one of the top areas that sees high budget cuts in these situations. If you are running a business, the real question here is what aspect of marketing should you prioritize under these unprecedented times?  Search Engine Optimization is definitely the way to go. The market is slow and you should take this time to  prepare your business for the recovery and make the most of it. Unlike other marketing initiatives, SEO takes time, good experience and a high level of expertise. But once the goals are achieved, the results are ext...
Read more