UX Design for E-Commerce

UX - the secret ingredient your e-commerce platform needs in 2020

The Corona virus pandemic has forced us to adapt to new ways of living. Over the past few months, we have grown into working from home, wearing a mask when outside, carrying sanitizer and leading a more digitally-driven lifestyle. As per expert predictions, the Coronavirus will take its sweet time to part with us. Therefore, the ways of life we adopted through quarantine are here to stay until 2021 at least. 

Everyone is now adding to cart

A significant aspect of a COVID-19 world has been our increased reliance on digital platforms for some of our most basic needs. That’s why the current times have served as a growth spurt for e-commerce platforms as most of the populous has now shifted to online shopping. Before the pandemic, e-commerce platforms were expected to grow into a $4.2 trillion market by the end of 2020. With lockdowns across the globe, people have been tending towards panic buys and online shopping at a 60% higher rate than what was projected. 

Online options galore

Due to unexpected rapid growth in the number of online shoppers, e-commerce platforms are witnessing record-high visits and sales. Given everyone is shopping online, e-commerce platforms are also seeing cut-throat competition.  According to a study by Deloitte, the Corona virus will change the online e-commerce scenario entirely. More brands will focus on their digital offerings. Established brands will revise their online selling strategies, more so in the festival season of 2020 and in the New Normal in 2021. 

As a result, users will have millions of options in terms of an e-commerce platform to buy the same product. All of which will be fighting to attract as many users as they can.

UX - the secret sauce for your brand

In such a competitive market, how does your e-commerce platform stand out? We at Delhi NCR based Ikokas Digital Technologies believe that UX or User Experience is the tool that you need to employ to retain your users. We have ensured that our clients across the globe, recognize the various reasons for making the UX of an e-commerce website our top priority.

According to a study by Adobe, 38% of shoppers will abandon an e-commerce portal or website if they find the platform unattractive. UX design is concept-driven and ensures your portal's design is not only appealing but also functional. 

Additionally, while Google search result and SEO will get users to your portal, it is the quality of the user interaction and useability you offer that convert a lead into a sale. Take our E-commerce development work for Kalli Naturals. The US-based organic beauty product brand wanted to boost the sale of its best sellers. We designed their UX in a manner that puts their best sellers upfront where users could easily find them and purchase them. With UX, we were even able to increase the sales of some of their niche products. 

That's because UX understands the end-user on a fundamental level and develops             e-commerce platforms accordingly. We at Ikokas Digital Technologies utilise the governing good principles of design, useability, UI and psychology in our e-commerce development projects. We create a perfect blend of these disciplines to suit your business needs. 

Perhaps the best utilization of UX Design is done by Amazon, which continues to own over 50%     e-commerce market share in the USA. While the website design may not seem as appealing, the platform makes use of top-notch UX practices like the right placement of its search bar to make for a seamless user experience. 

In a nutshell

As the world gets clicking away to shop online, the use ability and user experience that a platform offers will be the factor that determines if the user goes beyond 'Add to Cart'.

In a post-coronavirus world, UX will be the go-to for e-commerce Website development. Is your brand ready for it?

To know more, reach out to our team of digital experts at 9873097024 or email at hello@ikokas.com

Location: Gurugram, Haryana, India

Comments

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