Ikokas Digital Technologies

UX design trends for fintech websites Fintech is the catalyst promoting consumer absorption for various new technologies. The emergence of fintech UX design trends has explosively revamped the banking books across the globe. Wiping aside ages of traditional norms, fintech has empowered users with digital arms that can trade more conveniently and securely.  Be it a fintech website bank or mobile app, every bit is designed to fuel user experience through flawless functionality. Factually, the UX design trends are tools to build instant consumer relationships and emotional resonance that seamlessly encourage longer site sessions. Consumers are becoming more demanding as a result of the hype around digitization. Users jump from one website to the next, from bill payments to financial statement tracking; FinTech service users demand rapid results! Such marvels are made possible by a smooth flow of visuals and the integration of diverse components that communicate visually and verbally...

What is SEO? What are the elements of a sound SEO campaign? In layman’s context, digital marketing is all about Search Engine Optimization (SEO)  and linking. Be it, freshers or masters, all are versed with the vitality of SEO in the digital industry. Besides being a buzzword SEO is a wrap of major important concepts that the majority of people might not have a much knowledge about. The basic definition entailing search engine optimization defines it as a set of practices initiated to rank your website successfully on Search Engine Result Page (SERP) using both on-page and off-page tools. But before heading on to the actual application, it's important to understand that SEO is a multifaceted and complex process. Of course, it’s not a fancy date you can please algorithms with! It takes a considerable amount of time to rank top on the SERP and google listings with a commendable optimization strategy. The mere learning of the SEO definition is just the half battle won. Understanding...

What is digital marketing?  How it promotes your business growth? Digital marketing is the practice of promoting services and products optimizing digital channels like social media, websites, Ads etc. In today’s age, we are witnessing a revolution into the technology and shift in the marketing environment.  It is the most preferred and fastest mode to tap the target audience and create brand awareness and recognition.  Why digital marketing is inseparable for contemporary businesses The way business engage with their target audience has become smarter and advanced. Traditional marketing models have been reinvented with transparency, access and data-driven.  It is, without a doubt, the most effective means of distinguishing oneself from other businesses in the same field. Businesses now have a plethora of options for prospering with the help of digital marketing.  A few of the key benefits of Digital Marketing are: Easy accessibility- Being completely online, bu...