What is SEO? Basics of 2022 Search Engine Optimization

What is SEO? What are the elements of a sound SEO campaign?

In layman’s context, digital marketing is all about Search Engine Optimization (SEO)  and linking. Be it, freshers or masters, all are versed with the vitality of SEO in the digital industry. Besides being a buzzword SEO is a wrap of major important concepts that the majority of people might not have a much knowledge about.

The basic definition entailing search engine optimization defines it as a set of practices initiated to rank your website successfully on Search Engine Result Page (SERP) using both on-page and off-page tools. But before heading on to the actual application, it's important to understand that SEO is a multifaceted and complex process. Of course, it’s not a fancy date you can please algorithms with! It takes a considerable amount of time to rank top on the SERP and google listings with a commendable optimization strategy.

The mere learning of the SEO definition is just the half battle won. Understanding all the core elements and the brick-basics is crucial to stand aside from the crowd and make your presence more visible. If practised and executed effectively, SEO is the one-stop way to generate organic traffic with endless opportunities to convert your site visitors to loyal customers. It’s the most treasured digital marketing tool to refine your visibility, build worthy public relations and serve your market authenticity. So, here’s all that makes an awe-inspiring SEO campaign and why these elements are essential for digital growth.

The foundation elements of every SEO marketing

Stuffing Keywords-

Bygone are the days when keywords were important for a sound SEO strategy. However, their peculiarity isn’t defeated completely. The only difference is the way they were stuffed in content. Today, searching keywords is much more proficient and is done in a systematic manner. Keywords are researched, chosen and stuffed effectively without compromising the importance and context of the written content. 

What exactly are keywords?

Keywords are the words or phrases consistently written by your prospects in the address bar while searching for a particular product/service. When undertaking your keyword hunt, it's important to consider the ones having high bids and usage or the ones that are regularly used by your local customers. Post to research, you can finally stuff them in your headers, META tags, URLs, and body text.

A crisp and clear content-

Content is the King., and SEO is no exception. Content is the binding factor used in reaching out to the audiences and generate a loyal customer base that keeps your business at a priority on their shopping checklist.

For an instance, you are a baker willing to increase your visibility and even target off-shore audiences. You designed your content marketing plan and maintained consistency in posting a chain of blogs regarding baking, recipes or a variety of dietary cakes. A person researched some information regarding baking stuff and your blog appears on top of their search result. The person read, interacted and resonated with your information and here you gain a follower and customer, both! What’s the treat here? The treat is whenever this user will search for some baking item, your brand page would be the first to click his mind. 

Search engine marketing ( SEM)-

SEM - Search Engine Marketing refers to paid advertising efforts. Besides SEO, paid marketing fulfills the the additional benefit of targeting new audiences and enhancing your overall brand visibility among the masses. It is a roof to multiple digital marketing tools that have the potential to take your business beyond waves. Some of the commonly used tools are Google AdWords, Pay-per-click (PPC), display ads and more.

Although SEM is not the prime element of a comprehensive SEO marketing plan still when synergized together, SEM and SEO can make you dominate the market! 

Off-page SEO-

Off-page SEO is the exercise performed externally. It mainly encircles the technique of generating quality backlinks to your site from other third party websites to boost your traffic and serve credibility. The external optimization includes practices such as guest posting, influencer marketing, landing reviews, local citations and more.

Mobile SEO 2022 -

Mobile SEO is the neo-age website optimization technique giving them a clear and flawless mobile view. Considering the smart phone usage on the country is over 80% and with the internet access , mobile SEO has emerged extensively and is growing exponentially . Google favours mobile-friendly sites and optimizes them as per mobile screens gives an extra privilege. Mobile SEO takes note of web design, page speed, structure and lists your website at the top of mobile screens to simplify and feed mobile users' search experience.

Final thoughts-

Best SEO Company in India - SEO has emerged as the entrance to the internet. And whoever controls the entrance, rules the internet! The Challenge of surviving in the digital age revolves around the intensity of your optimization. Thus, SEO is important not only for successful listing on google’s index but also for safe and healthy market survival.