Warning: You Are Losing Money by Not Using a Good Web Design

In this age of instant gratification, visual aesthetics and attractiveness is a key element in every sphere of life. You can find efficient solutions to all your problems on almost any website. So the decision to choose from amongst different websites today, literally, lies on the fingers and the palm of the customers. 

So how do customers decide which website to visit? The first thing that anyone notices about a web-page is its layout or the design. An attractive web-design, tapping into the demands of the visual market can attract a wide fan-base.

The most basic rule about any online business is that if you don’t attract enough customers, you will face losses.  In light of the recent lockdown due to the Coronavirus pandemic, there has been a widespread surge in online activity. The time is ripe to build your own business from scratch. Our Design Specialists at Ikokas Digital Agency first thing that you should focus on, before writing any article, is giving your web-design an upgrade. 

Our Design research exists to help identify the right opportunities and ensure that they are executed in the right way. In a crowded global marketplace, design research offers a new perspective and a route to more compelling products / solutions that stand a greater chance of commercial success. Still having doubts about the importance of a good website? Let’s dig in deeper with reasons why you are losing money because of an outdated, poorly designed web interface.

• Without a good web design, you will lose your identity in the competition.

It is widely acknowledged and recognised that the internet as a market is huge. The competition is staggering. You cannot stand out unless your product / solution stands out from the rest, given the clutter in the marketplace today. More often than not, you can find the exact same product on more than one website. This is where your business identity helps you. A good web-design can give your website a unique, distinctive identity of its own, to break away from the me-toos in the mind of the consumer. 

If you try to compete in the market without an identity, people won’t be interested in the solutions you offer. Less visitors would accrue lesser income, and overtime you will start to lose money.

• Without a good web design, you cannot have a solid digital marketing strategy.

It is an apparent fact that in today’s world, the marketing strategy decides whether a business is going to be successful or not. When it comes to online websites, digital marketing goes hand in hand with web-design. 

If you synergize your web design with your business model, your consumers' needs and the relevant, prevalent market trends, it could increase a lot of traffic on your website, and in turn prove to be profitable for you. However, if you try to form a marketing strategy without an attractive layout for your website, you will lose your capital without any success.

• Without a good web design, you cannot build a customer base.

Even if you have visitors on your website, they won’t stay long unless you have an attractive web-design. People don’t like to stay on a single website for a long time, unless they are provided a compelling reason enough to linger on yours. But you can lure them to browse through your website for different products/ offerings / information if you have an attractive layout. Thus, losing customers because your website lacks luster will be the worst way to lose money.

In conclusion, it is extremely important to have a good website to stand a chance in today’s market. Investing in a good team like the one at Delhi NCR based, Ikokas Digital Agency, to take care of your web-design plan could prove to be the best money you spend on anything. To know more about our expert team of UX/UI designers who can give you the best designs that your money can buy, and help grow your business, call NOW at +98 9873097024